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William is a product-minded storyteller who’s been crafting both code and copy since the late 90’s. At GitLab, William leads product marketing for GitLab's Cloud Native and GitOps use cases. Prior to joining GitLab, William's career focused on serving technical users and buyers at companies like Twilio and Digium, the sponsor of open source Asterisk. Outside of work, you can find William cooking, practicing Taekwondo, and playing video games with his wife and three children.